Taste of the Wild is and always has been owned and operated by one family. As pet owners, the founders of the company saw an opportunity for a quality, yet affordable pet food option. They knew there had to be a better way. So, they created it. Inspired by the idea that no one knows what dogs and cats should eat better than their own DNA, they created Taste of the Wild: the complete nutrition nature intended for your dog or cat, in flavors their inner wolf or mountain lion would crave, at prices you can afford.